Thursday, November 1, 2012
The new place is the polar opposite, multiple doctors, multiple levels of people to guide you into rooms and move you along, and it's the ultimate in efficiency, but almost completely without character, or characters. At any rate, I'd received two reminder cards from this new office, so I finally called to make an appointment. The first time I called, it was a Friday afternoon, which I discovered, is one of the times during the week that they are closed. So I called again the next Tuesday. The phone rang more times than one would expect for such an efficient operation--and a professional office--so I began to suspect that maybe I'd found another time that they were closed. But, no, someone finally answered, and when I said I needed an appointment, she asked me to hold, which is not such an unusual thing to be told, so I went along with it.
But then the recorded voice came on, telling me that in our "youth-centered culture," tired-looking eyes can age a person, and then the voice proceeded to tell me about the many procedures this doctor could perform to overcome this problem. That was the point at which I hung up.
I was really mad, and it seemed like a good reason NOT to go to this doctor, but I decided to be assertive. So a few hours later, I called back, and when the receptionist answered, and I told her I needed an appointment, I also told her that I did not want to be put on hold, and I did not want to listen to their advertising, that I have other things to do in my life, and if I have to be on hold, I can do without the soundtrack, and if she put me on hold, and that advertising came on again, I would hang up again, and I would find another doctor. She said okay, and somehow, she managed to make the appointment for me herself. When I go in next week, I am going to give the doctor some feedback on his marketing practices.
Someday, all of us will look like that lovely young lady in the top photo, and no one will look like that gentleman in the second photo. And someday, every square inch of our world--visual and auditory--will be used for commercial purposes. Everything will be a brand. Everything will be branded.